22. Speaking is a Relationship Business: 3 Important Insights
Speaking is a Relationship Business
Mike asked this question for the Paid to Speak Podcast: You continue to refer to speaking is a relationship business. What do you mean by that?
I share 3 important insights as to why speaking is a relationship business.
An Inside Look at This Episode:
IMPORTANT: To understand how speaking in a relationship business, it's important to step out of your shoes and step into the shoes of a decision-maker.
1) The decision-maker is making a big, service-oriented purchase. This means the decision-maker wants to know, like and trust the person he or she is hiring
2) The reputation of the decision-maker is on the line.
- If the speaker does a great job, the decision-maker looks like a hero
- If the speaker does a bad job, the decision-maker looks like a zero
- Never forget, decision-makers share their opinions of speakers with all the decision-makers they know
- Kent shares a personal horror story about working with a speaker from when he was an Executive Director of a national association
3) The decision-maker wants to work with speakers who are enjoyable and easy to work with.
Paid to Speak Conference:
Registration for the Paid to Speak Conference increases on July 24. Don't wait, register today to grab your seat at the lowest price!
Episode Resources:
- 5 Keys to Creating a Speech That Pays
- Got questions? Submit them here
- Paid to Speak Conference and Killer Keynote Conference
Thank You for Listening!
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Until next time, continue to move from #DREAMtoDO as a speaker.
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