89. 5 Keys to an Unforgettable Speech (Part 5)

Promised Resource — 5 Keys to a Speak That Pays:

Show Notes:

Ingredient #5 — Think Like a Stick-ologist:

  • Recommended Book — Made to Stick
  • Simple — is the idea both simple and profound?
  • Unexpected — surprise creates intrigue and curiosity.
  • Concrete — our brains are wired to remember concrete ideas.
  • Credible — nothing ruins an idea more than the lack of creditability in the idea itself or in the person communicating the idea.
  • Emotions — when people "feel" an idea, they connect with the idea.
  • Stories — stories give people a framework for how to act on an idea.

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