80. How Valuable Is Your Idea

Book Recommendation: The Thought Leader Practice

Show Notes:

As a thought leader you will want to craft messages that work towards four outcomes:

  • Relevant: It meets a need and solves a problem.
  • Thorough: It has depth of meaning that stands on its own.
  • Elegant: It is captured in a way that is simple and clean.
  • Unique: It adds insights or value in new ways.

(From The Thought Leader Practice — page 48)

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