4. 5 Marketing Reasons Speaking is a Better Side Hustle than Coaching
A side hustle is any kind of work you do in addition to your full-time job. It's more than a hobby because a hobby is primarily done for enjoyment. The purpose of a side hustle, in large part, is to create an additional stream of revenue.
There are two primary types of side hustles:
Permanent Side Hustle: Many people who start a side hustle are perfectly content with keeping it a side hustle. These folks are not looking to move on from their full-time employment. Instead, they see their side hustle as a way to make extra money, do something they are passionate about, learn a new skill, or all of the above.
More than a Side Hustle: Other people start a side hustle for a reason beyond the ones listed above. These individuals want to replace their current employment with their side hustle.
Clearly both speaking and coaching can be excellent side hustles, whether you want to continue it as a side hustle or eventually have it replace your current job. However, Kent Julian believes speaking is the better side hustle opportunity because of the marketing advantages it provides. In this episode, Kent shares 5 marketing reasons why speaking is a better side hustle than coaching.
An Inside Look at This Episode:
First Episode in a 3-Part Series on Starting a Side Hustle in Speaking
1) Episode 4: 5 Marketing Reasons Speaking is a Better Side Hustle than Coaching
2) Episode 5: 5 More Reasons to LOVE Speaking as a Side Hustle
3) Episode 6: Steps You Can Take to Make Speaking a Side Hustle that Works for You
5 Reasons Why Marketing for Speakers is Better than Marketing for Coaches
1) Marketing for speakers is less complicated
- What you do NOT have to do to market your speaking services vs. what you HAVE to do to market your coaching services
2) Speaking requires B2B marketing instead of B2C marketing
- Speaking is Business-to-Business marketing
- Coaching is Business-to-Consumer marketing
3) Speaking allows you to market to decision-makers with money already budgeted for your speaking services
- Speaking deals with decision-makers who have already budget money for speaking
- Coaching deals with decision-makers who are still trying to decide if they want to budget money for coaching
4) Speaking requires 1 sale instead of 2 sales
- Speaking deals with decision-makers who have already budget money for speaking, so you only have to sell them on you as the speaker they should hire
- Coaching deals with decision-makers who are still trying to decide if they want to budget money for coaching, so you must first sell them on the idea of coaching and then on you as the coach they should hire
5) Speaking allows you to market One-to-Many instead of just One-to-One
- When you speak, you can market your services to your entire audience
- When you coach, you only have one audience member—your coaching client
Episode Resources:
- 9 Ways to Get Paid as a Speaker
- Paid to Speak Podcast Launch Contest
- Got questions? Submit them here
- Hey Mic — the Bluetooth microphone specifically designed for smartphone videos
- Paid to Speak Conference and Killer Keynote Conference
Thank You for Listening
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Until next time, continue to move from #DREAMtoDO as a speaker!